Dilution of Marks

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Dilution: The unauthorized commercial use of a party's rightfully held well known mark or a similar mark in association with goods or services different than or the same as those in the well known use(s), such that the original mark's ability to identify the rightful user as the source of goods or services or to carry associations of quality is impaired.

Mead Data Central v. Toyota, 875 F.2d.1026 (2nd Cir. 1989)

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